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Textbooks: Marketing

Check to see what is on reserve in the library. Note: Please see syllabus or bookstore website for the names of current textbooks.

MKTG 125

Principles of Marketing
This is an OER - an openly available online textbook, free for you to use and download. You do not need to come into the library to use it.

Please click on title to access book.
Marketing 2016 by William M. Pride; O. C. Ferrell
ISBN: 9781285858340
Publication Date: 2015-01-08

MKTG 135

Consumer Behavior 12e by Michael R. Solomon
ISBN: 9780134129938
Publication Date: 2016-01-14

MKTG 205

International Marketing 10e by Michael R. Czinkota; Ilkka A. Ronkainen
ISBN: 9781133627517
Publication Date: 2012-08-13

MKTG 210

Integrated Advertising, Promotion, and Marketing Communications 8e by Kenneth E. Clow; Donald E. Baack
ISBN: 9780134484136
Publication Date: 2017-01-04

MKTG 224

Selling Today by Gerald L. Manning; Michael Ahearne; Barry Reece
ISBN: 9780133543384
Publication Date: 2014-01-13

MKTG 282

Essentials of Marketing Research 6e (with Qualtrics Printed Access Card) by Barry J. Babin; William G. Zikmund
ISBN: 9781305263475
Publication Date: 2015-04-01

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